The Lifework of Christine Marek

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

+ + + + + + + + + +
SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
+ + + + + + + + + +

Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 23, 2009

What Makes You Newsworthy?

 

   Have you just robbed a bank or set the newest Guinness Book of Records? 

  
   This year did you receive a Pulitzer Prize for “the” greatest invention?
  
   Short of achieving these dramatic examples, what have you done that is newsworthy? And better yet, who cares?
  
When you think about, what IS making the news?
  
   These 10 essential newsworthy topics are important to remember when you want to know how to become a news magnet. Enjoy and go get those headlines!
  
   Explain how your product or service is UNIQUE.
  
   Don’t get hung up on the fact that it may be “ordinary”. That’s OK. Just make sure people understand what you have is something they’ve never quite seen before.
  
   Attach yourself to a TREND.
  
   Here’s a simple but always helpful proven example - Right now it’s summer so relate what you have to the season. That’s what the masses are thinking about so go with it.
  
   Make HOLIDAYS work for you because holidays are always, yes.. always in the news.
  
   If you can figure out how to align events, product specials, etc.,  with a holiday you will see how attention comes your way.
  
   Be the EXPERT. News producers need them all the time and the social media content also needs nice beefy, concise facts and statistics with your expertise.
  
   SPIN one news story to flow into your story. That what the news is about; it is a flow of one story to another. So when you hear that the local grocery store caught on fire you call the media and tell them how your story relates to that incident…
 
   Example- “For the neighborhoods convenience, Tim’s Grill is offering extra discounts on take out food orders and donating a percentage of the sales to the local fire department that saved lives putting out the recent fire at the Smith’s Grocery Store on 2266 E. Mulberry Lane.”
  
   Brag about your ACCOMPLISHMENTS!
  
   Don’t be shy when you receive an award, are recognized by peers, hit record sales, all these examples are attention getters and worth reporting.
  
   ANTICIPATE the news. If you know that something is going to happen in your industry before it becomes news be the one to tell others. 

   Have a favorite news personality you feed tips to on a regular basis or share this tip with all your followers online. Don’t keep the news a secret, be the first to tell as many people as possible.
 

   Go with the UNUSUAL. If you have something that is funky, not unique - there’s a difference here, then get the word out. Unusual can also be controversial.
  
   Madonna the singer/ entertainer built her career on this one principle. It’s not for everyone, but done with authenticity it works like a charm, a news magnetic squared.
  
   GOOD NEWS can have just as much a “viral” impact as bad news but so many times we don’t think its NOT news. That’s wrong, especially today.
  
   Your good news is needed. Share it and see what happens. The best part of good news is that it leads a wonderful example for others to do “good” too. Now that’s GREAT news.
  
   I bet at the beginning of time cavemen thought events were important. Do you agree? So have an event and be in the news. 
 

  

     
Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com
 
 

Please pass this information on to a friend if I can be of help.
  
I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.
  

Powered by WordPress