The Lifework of Christine Marek

April 6, 2010

Health and Wellness Class this Saturday, 4.10, covers Allergies

Understanding Allergies! My next Ahwatukee Heath and Wellness Class

Every second Saturday of the month a “Health & Wellness” education class is organized which highlights local experts. These experts explain how various beneficial choices can make a positive difference in our lives.
On Saturday, April 10th, from Noon to 1:30 p.m., the class is going to focus understanding the nature of Allergies.

Attendees will learn about food and environmental allergies. We’ll also discuss how what we think is an allergy is something entirely different. Bring your favorite tips for this class and help us all be insightful into this topic.
The class will also explore whole food nutrition and lifestyles. In addition to this, we will have a special guest speaker; Dr. Betsy Yurgel, RN, NMD from the Phoenix Holistic Center. Dr. Yurgel explains and demonstrates how her holistic mind, body and spirit approach to health care assists others in achieving and maintaining a healthy heart and more!
The class is located in the Ironwood Library at 4333 E. Chandler Boulevard, Phoenix, 85048.
There is no cost. Prizes and Demonstrations will be provided. A RSVP is appreciated due to limited seating.

Call Christine at 480-491-9551 or send an email to Christine@ChristineMarek.com

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 23, 2009

What Makes You Newsworthy?

 

   Have you just robbed a bank or set the newest Guinness Book of Records? 

  
   This year did you receive a Pulitzer Prize for “the” greatest invention?
  
   Short of achieving these dramatic examples, what have you done that is newsworthy? And better yet, who cares?
  
When you think about, what IS making the news?
  
   These 10 essential newsworthy topics are important to remember when you want to know how to become a news magnet. Enjoy and go get those headlines!
  
   Explain how your product or service is UNIQUE.
  
   Don’t get hung up on the fact that it may be “ordinary”. That’s OK. Just make sure people understand what you have is something they’ve never quite seen before.
  
   Attach yourself to a TREND.
  
   Here’s a simple but always helpful proven example - Right now it’s summer so relate what you have to the season. That’s what the masses are thinking about so go with it.
  
   Make HOLIDAYS work for you because holidays are always, yes.. always in the news.
  
   If you can figure out how to align events, product specials, etc.,  with a holiday you will see how attention comes your way.
  
   Be the EXPERT. News producers need them all the time and the social media content also needs nice beefy, concise facts and statistics with your expertise.
  
   SPIN one news story to flow into your story. That what the news is about; it is a flow of one story to another. So when you hear that the local grocery store caught on fire you call the media and tell them how your story relates to that incident…
 
   Example- “For the neighborhoods convenience, Tim’s Grill is offering extra discounts on take out food orders and donating a percentage of the sales to the local fire department that saved lives putting out the recent fire at the Smith’s Grocery Store on 2266 E. Mulberry Lane.”
  
   Brag about your ACCOMPLISHMENTS!
  
   Don’t be shy when you receive an award, are recognized by peers, hit record sales, all these examples are attention getters and worth reporting.
  
   ANTICIPATE the news. If you know that something is going to happen in your industry before it becomes news be the one to tell others. 

   Have a favorite news personality you feed tips to on a regular basis or share this tip with all your followers online. Don’t keep the news a secret, be the first to tell as many people as possible.
 

   Go with the UNUSUAL. If you have something that is funky, not unique - there’s a difference here, then get the word out. Unusual can also be controversial.
  
   Madonna the singer/ entertainer built her career on this one principle. It’s not for everyone, but done with authenticity it works like a charm, a news magnetic squared.
  
   GOOD NEWS can have just as much a “viral” impact as bad news but so many times we don’t think its NOT news. That’s wrong, especially today.
  
   Your good news is needed. Share it and see what happens. The best part of good news is that it leads a wonderful example for others to do “good” too. Now that’s GREAT news.
  
   I bet at the beginning of time cavemen thought events were important. Do you agree? So have an event and be in the news. 
 

  

     
Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com
 
 

Please pass this information on to a friend if I can be of help.
  
I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.
  

Create a Class and See Who Comes

I love experts of all kinds, don’t you?

There is just so many interesting topics that leave me curious and wanting to know more and I bet I’m not alone.

You probably have a list of experts you like to listen to and so do your clients and prospects.

Learning something is helpful and can be shared. This is an opportunity to empower your clients and prospects with new cutting edge information while you gain new knowledge, too.

Just last weekend I created a class for two people I work with. One is a “master” gardner” the other is a naturopathic doctor.

The education class was held at a local library, so the cost was low, $10 for two hours. Because it was held at the library the validation was high. We focused the class on nutrition, from garden to table to body.

A few weeks before the class I sent out invites to the local media, more invitations went out to my peers in the area and a geographic email database was sent out by Dr. Ron (Marek).

People did come. Nice people, grateful for the information shared. The class was PACKED.

The gardner had leads, the naturopathic doctor added new clients to her business and since I hosted the event I also generated new leads as well.

Not only did we all gain leads, but we had our name in the media for free several times before the event. Total strangers, who had never heard about us before, are now familiar with what we do and so our service branding begins.

Now, over my 15+ years of public relations I have created and held hundreds of classes like this. I’ve never regretted one.

It has always produced win-win results and it doesn’t cost much to do.

Just remember to do it with authenticity. You’re doing this because you want to share VALUABLE information with your attendees.

And don’t forget to follow-up with anyone who comes to the class.

Have you been thinking about using ”class” marketing to generate more easy sales?

If you need help putting it together let me know. I know you can do this and make us all a little more informed. Thank goodness for experts!

+ + + + + + + + + +
SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. *** CLICK HERE *** to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
+ + + + + + + + + +

Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com

http://www.Twitter.com/PRNewsBroker

www.BushidoMarketing.com

Please pass this information on to a friend if I can be of help.

I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 20, 2009

My Worlds-The Lives of Christine Marek

I live my life in several different professional worlds.
I choose to take on varying  job responsibilities  mostly because I can do them very well  and partly because I am compelled to learn life  from different points of view.

First, I love truth seeking activities. For me, these kind of activities include writing, reporting and organizing special events. Thank goodness for the new creation of blogs. Now no media outlet can control me from banging out a report about someone or something.  Now I can report till my hearts content. I can also create special events that people can enjoy and learn with me about life.  I have been especially interested in health and specifically nutrition with regeneration qualities for my body. What spurred this is by taking on a new marekting client, Andrea Polidori. She introduced me to Sunrider Food. We helped Andrea attract new customers to her website and she began to give and show me how Sunrider Foods and other foods feed my body and create optimal health benefits for me and my loved ones. From this knowledge, I began the need to learn more and this led me to create the “Healthy Lifestyle” class which now occurs each month in Phoenix (Ahwatukee) and will soon be offered in Chandler, Scottsdale and Mesa.  Come and seek the truth about health and nutrtition with me each month. For updates check this blog, www.christinemarek.com or email me to get on my update list, christine@christinemarek.com

Second, I love successfully marketing my own businesses and helping others to market theirs, too. There is nothing like seeing yourself and others connect with customers effectively with our valuable products and services. So thank goodness for Phoenix Marketing Limited being a part of my life. I am the co-owner and co- founder of Phoenix Marketing Ltd. and can work with the most mind-blowing, effective marketing tools today, right now! My favorite marketing service is our premiere service, www.FirstPageOnGoogle.com Check it out! or call us at 480.456.3700.

Third, I love media relations and public relations. I’ve been a journalist since I was 16 years old and I am always intrigued with publics. Why didn’t I become a sociologist in college? I ablsolutely love showing others, as a marketing consultant, the power of promotion and publicity. It is absolutely life changing for individuals and companies and I want others to experience this with the best talent and advice available. See what I do today in Public Relations and who I’ve helped, www.PRNewsBroker.com

Fourth, my very first job at the age of 12 years old was in a real estate office. This setting, these people have never been my favorite environment but it has a home for me in many aspects several times in my professional career.  Today, I am  a second generation residential real estate agent in THE toughest real estate market EVER. I’ve accomplished multi-million dollar sales status for several years in a row and I both love and hate the business. Especially today, in the year 2009.  My dad, Bill Nicely would be pulling his hair out if he were alive today and still working in this “hellish” environment of banks, uncertainty in what has become a lawless, ruleless real estate world. “Life is definetly not fair here, Dad. But we keep on smilin’ cause there is nothing better to do.”
How I survive and most importantly SUCEED doing all these tasks, jobs and professions is sometimes very difficult.  One area can be working very well in my life when others are progressing or at a stand still, if you know what I mean. But when the sun  rises each day, no matter how many knocks hit me the day in any of my lives  I don’t mind getting up in the morning. I love my life and living. In fact, the proof in that comment is found on my night stand. I don’t own an alarm clock. I don’t need to. My worlds are extremely gratifying and exciting. There’s never a dull moment. Yes, it’s a wonderful world and it’s my lives. Come by and visit … the journey is more fun with many on board.

Christine Marek

PhoenixMarketingLimited.com/ PRNewsBroker.com/ AhwatukeeAZHomes.com

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