The Lifework of Christine Marek

April 6, 2010

Health and Wellness Class this Saturday, 4.10, covers Allergies

Understanding Allergies! My next Ahwatukee Heath and Wellness Class

Every second Saturday of the month a “Health & Wellness” education class is organized which highlights local experts. These experts explain how various beneficial choices can make a positive difference in our lives.
On Saturday, April 10th, from Noon to 1:30 p.m., the class is going to focus understanding the nature of Allergies.

Attendees will learn about food and environmental allergies. We’ll also discuss how what we think is an allergy is something entirely different. Bring your favorite tips for this class and help us all be insightful into this topic.
The class will also explore whole food nutrition and lifestyles. In addition to this, we will have a special guest speaker; Dr. Betsy Yurgel, RN, NMD from the Phoenix Holistic Center. Dr. Yurgel explains and demonstrates how her holistic mind, body and spirit approach to health care assists others in achieving and maintaining a healthy heart and more!
The class is located in the Ironwood Library at 4333 E. Chandler Boulevard, Phoenix, 85048.
There is no cost. Prizes and Demonstrations will be provided. A RSVP is appreciated due to limited seating.

Call Christine at 480-491-9551 or send an email to Christine@ChristineMarek.com

December 28, 2009

Christine’s First Page on Google Marketing Services

Discover how you can get on “First Page on Google” quickly.

 This is important to know because it is a MUST to be on “First page on Google” to attact new customers.

Or for that matter the first page on ANY search engine site, i.e. Bing, Yahoo, etc.

Is your website at this premium placement organically or by pay per click, neither or both? If not, consider this…

In a recent business study analyzed this November 2009, eight out of ten business owners created websites without a marketing direction or consultation.

Incredibly, the study goes on to show that website developers do not perform marketing analysis or even ask the client what specific markets they want to communicate to for lead generation purposes.

What happens in the 8 out of 10 cases is that graphic design is discussed, copy for general information is created and images are considered during the creation process.  Hours, days, weeks, months and even years are spent on these details but the sales focus is not included.

Lead generation sales tools are rarely a priority. As a matter of fact, most websigners have no clue how to get your site located on premium placements with Google or any other search engines.

The general website is made for the client to their liking and approval. The websites are not made for the prospect or the client. Is that how you created your website?

I write a song, paint a picture because I love it.  But most never know about it. This is the case of most websites. They don’t know how to find it and if they do see it, they may not like the subject for them or the right color. I made it for myself so I don’t care. Is that how you feel about your website? Or do you want the right message to market match that brings you new clients?

You may like looking at your website but do you find that you get much traffic from it? Does it bring you in qualified leads? If it’s not making sales for you then it’s not a marketing website and if you don’t want a marketing website than that’s your choice.

There are plenty of people, without a need for a business to make money. Even the richest people I know prefer to make money when they invest time and money into someting but some just do things for the shear pleasure of it. But a website???? That makes no sense.

If you want a website that brings in traffic even while you are sleeping and creates sales and profits for your business than I strongly urge you to hire an online marketing consultant that has a website development team behind them.

Make marketing your first priority in website development. Then add the pretty pictures and copy to it’s function and design.

It takes a team of technicians that knows what they are doing to create a home. You need a concrete layer, a mason, a framer, a roofer, an HVAC pro, etc… to make this home.

A website, in these modern times, is a crucially important marketing tool that you can consider your online business home. Don’t build, remodel or make improvements to it until you find a qualified marketing consultant to make that site ROCK with sales appeal.

That would be like building a home and not having a reason to live in it. What a waste that is.

Look at your website truthfully, with marketing intensive purposes.  Track the traffic and sales and make a new year’s goal to include “smart” marketing.

Being “first page on Google” is your business’s lifeline. It’s not a hobby anymore because the newspapers are going away, yellow pages are dwindling, too. Websites need to perform for sales reasons. Is yours?

Best to you!
Christine Marek
“FirstPageonGoogle.com”
p. 480-491-9551

August 17, 2009

My 3rd Healthy Lifestyle Class - A Good Time

Yesterday, I held my 3rd “Healthy Lifestyle” class at the Ahwatukee Ironwood Library. I was nervous as usual about getting it set up, making sure my guest speaker showed and I was most nervous that few if any would attend.

Yes, I did my job to publicize it to the media and emailed 1800 Phoenix residents. But each time I do an event I just don’t know what will occur. That’s the good and bad of events.

This time few did attend and it was the best one, yet. So go figure.

The guest speaker, Karla Hurt, owner of MoonStone Wellness also arrived an half an hour late. But her timing had actually been perfect. Plus, she brought a friend and co-worker from Moonstone, named Toney. A fascinating, long red-haired woman who with her input complimented our group.

Each fault of the class became a victory and in reflection it was the best class I’d organized in quite some time. That’s an achievement since I’ve planned and hosted a lot of special events. Hundreds to thousands of events. I’m not sure the exact amount. I stopped counting now that I’ve been in PR for over years.

I wish you had been there to see what I mean. Every minute had a purpose and everyone there was meant to be in the round circle of chairs.

The library room lights could be dimmed and it felt like an intimate and surreal gathering of strangers. Don’t get me wrong they were not strange. The all were friendly but all of us found ourselves there thrown together out of curiosity for “Optimal Health”. That theme alone makes me feel good.

As we all anticipated Karla’s arrival to advise us on meditation techniques we started talking about our nutrition interests. It all got started with me explaining why I even have the class each month and then everyone else added their opinions, strategies and tips. That’s what I was hoping would happen at the end of the class but no worries it occurred. From the early part of the class I learned about organic food vendors, social networks and shopping tricks for raw and whole foods.

My hypnotherapist who is also a Reiki Master, Brenda Lowe, surprised me by attending the class. I was so honored that she came I kept glancing at her and hoping it wasn’t a dream. Brenda has been a wonderful health consultant and life coach for me and for her to show up at my event was a great source of fun for me.

So there I was in a circle with interesting people, at my right sat Brenda and at my left was Karla, a dynamic business woman, spiritual guide and meditation advisor.

We began to talk about mediation techniques and Karla lead us through several “out of the box” (her words) examples. After each short mediation, she asked us introspective questions as to how we enjoyed the mediation. This was perfect. I was learning not only from her questions but from the answers in the group. It was just what I had planned for. Now I was wondering if it had been worthwhile for the others.

Teresa, a class attendee, pronounced her enjoyment by stating we deserved “gold stars” for attending. That made me very glad.

I’d brought some whole food, Nuplus,  and beverage samples, Calli Tea and Fortune Delight Teas, I love so much from Sunrider and gave them out as they walked out the library room doors.

Gold stars of nutrition in their hands I felt like all my effort was worthwhile.

So I’ll plan another at the library for 9.19.09. I’m not certain who will be the speaker (s). Send me suggestions if you like and SAVE the DATE.

Saturday, 9.19.09. 11:30 am to 1 pm, Ahwatukee Ironwood Library.

It will be worth it. I’m not sure how or why but if you are like me and want to spend 90 minutes on “Optimal Health” join us. I’ll be there, smiling.

Christine Marek, MBA - Signing OFF!
Phoenix Marketing Limited- PRNewsBroker
Office: 480-491-9551

August 10, 2009

How Important are Leads to Business Owners?

LeadzSmart Meeting Takes Serious Review

That headline, “how important are leads to business owners” has to be answered obviously with this word- CRUCIAL.

Leads are the lifeblood of any business.

The big questions in our “new economy” are how do we get qualified leads and at what cost?

To clarify even more you have to know how do you generate the lead and convert them effectively.

The first “LeadzSmart” education class addressed this lead generation issue head on.

Today (8.5.09) twenty-three people attended in Chandler at 7:30 a.m., armed with their marketing pieces on a quest to find better and proven ways to generate more leads. They came from Phoenix, Gilbert, Chandler and even Scottsdale because for them there just is no room for error especially when resources for the business owner are so very precious.

Dr. Ron Marek, facilitated the group, and threw at them hard hitting, thought provoking facts about what’s proven to work and what’s nice and fuzzy but not a big performer.

Everyone including me realized I had to clean out the clutter from my marketing messages. It was time to get down to the unique selling proposition with every prospect message I create and send out.

Next week the attendees and any new comers will be encouraged to face the same music with their marketing plans. Leads are not a dime a dozen and need to be cultivated and treated like gold. How well are you doing in that area? If you dare to know more, come and visit this LeadZSmart class next Wednesday.

I can definitely say, it’s worth my while. As a side note, I met a new business owner- Kathy Kelly. Kathy is a very cool artist and certified teacher with an up and coming Art Academy.

I find it especially nice to meet business owners that are artists, too.

For more details email me- Christine@christinemarek.com

Christine Marek, MBA
Christine@ChristineMarek.com /twitter @PrNewsBroker

Marketing and Publicity
Direct Line | 480.491.9551 | ChristineMarek.com

___________________________________________
3145 E. Chandler Boulevard, Suite 110- 420
Phoenix, AZ 85048-

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 23, 2009

What Makes You Newsworthy?

 

   Have you just robbed a bank or set the newest Guinness Book of Records? 

  
   This year did you receive a Pulitzer Prize for “the” greatest invention?
  
   Short of achieving these dramatic examples, what have you done that is newsworthy? And better yet, who cares?
  
When you think about, what IS making the news?
  
   These 10 essential newsworthy topics are important to remember when you want to know how to become a news magnet. Enjoy and go get those headlines!
  
   Explain how your product or service is UNIQUE.
  
   Don’t get hung up on the fact that it may be “ordinary”. That’s OK. Just make sure people understand what you have is something they’ve never quite seen before.
  
   Attach yourself to a TREND.
  
   Here’s a simple but always helpful proven example - Right now it’s summer so relate what you have to the season. That’s what the masses are thinking about so go with it.
  
   Make HOLIDAYS work for you because holidays are always, yes.. always in the news.
  
   If you can figure out how to align events, product specials, etc.,  with a holiday you will see how attention comes your way.
  
   Be the EXPERT. News producers need them all the time and the social media content also needs nice beefy, concise facts and statistics with your expertise.
  
   SPIN one news story to flow into your story. That what the news is about; it is a flow of one story to another. So when you hear that the local grocery store caught on fire you call the media and tell them how your story relates to that incident…
 
   Example- “For the neighborhoods convenience, Tim’s Grill is offering extra discounts on take out food orders and donating a percentage of the sales to the local fire department that saved lives putting out the recent fire at the Smith’s Grocery Store on 2266 E. Mulberry Lane.”
  
   Brag about your ACCOMPLISHMENTS!
  
   Don’t be shy when you receive an award, are recognized by peers, hit record sales, all these examples are attention getters and worth reporting.
  
   ANTICIPATE the news. If you know that something is going to happen in your industry before it becomes news be the one to tell others. 

   Have a favorite news personality you feed tips to on a regular basis or share this tip with all your followers online. Don’t keep the news a secret, be the first to tell as many people as possible.
 

   Go with the UNUSUAL. If you have something that is funky, not unique - there’s a difference here, then get the word out. Unusual can also be controversial.
  
   Madonna the singer/ entertainer built her career on this one principle. It’s not for everyone, but done with authenticity it works like a charm, a news magnetic squared.
  
   GOOD NEWS can have just as much a “viral” impact as bad news but so many times we don’t think its NOT news. That’s wrong, especially today.
  
   Your good news is needed. Share it and see what happens. The best part of good news is that it leads a wonderful example for others to do “good” too. Now that’s GREAT news.
  
   I bet at the beginning of time cavemen thought events were important. Do you agree? So have an event and be in the news. 
 

  

     
Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com
 
 

Please pass this information on to a friend if I can be of help.
  
I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.
  

July 20, 2009

My Worlds-The Lives of Christine Marek

I live my life in several different professional worlds.
I choose to take on varying  job responsibilities  mostly because I can do them very well  and partly because I am compelled to learn life  from different points of view.

First, I love truth seeking activities. For me, these kind of activities include writing, reporting and organizing special events. Thank goodness for the new creation of blogs. Now no media outlet can control me from banging out a report about someone or something.  Now I can report till my hearts content. I can also create special events that people can enjoy and learn with me about life.  I have been especially interested in health and specifically nutrition with regeneration qualities for my body. What spurred this is by taking on a new marekting client, Andrea Polidori. She introduced me to Sunrider Food. We helped Andrea attract new customers to her website and she began to give and show me how Sunrider Foods and other foods feed my body and create optimal health benefits for me and my loved ones. From this knowledge, I began the need to learn more and this led me to create the “Healthy Lifestyle” class which now occurs each month in Phoenix (Ahwatukee) and will soon be offered in Chandler, Scottsdale and Mesa.  Come and seek the truth about health and nutrtition with me each month. For updates check this blog, www.christinemarek.com or email me to get on my update list, christine@christinemarek.com

Second, I love successfully marketing my own businesses and helping others to market theirs, too. There is nothing like seeing yourself and others connect with customers effectively with our valuable products and services. So thank goodness for Phoenix Marketing Limited being a part of my life. I am the co-owner and co- founder of Phoenix Marketing Ltd. and can work with the most mind-blowing, effective marketing tools today, right now! My favorite marketing service is our premiere service, www.FirstPageOnGoogle.com Check it out! or call us at 480.456.3700.

Third, I love media relations and public relations. I’ve been a journalist since I was 16 years old and I am always intrigued with publics. Why didn’t I become a sociologist in college? I ablsolutely love showing others, as a marketing consultant, the power of promotion and publicity. It is absolutely life changing for individuals and companies and I want others to experience this with the best talent and advice available. See what I do today in Public Relations and who I’ve helped, www.PRNewsBroker.com

Fourth, my very first job at the age of 12 years old was in a real estate office. This setting, these people have never been my favorite environment but it has a home for me in many aspects several times in my professional career.  Today, I am  a second generation residential real estate agent in THE toughest real estate market EVER. I’ve accomplished multi-million dollar sales status for several years in a row and I both love and hate the business. Especially today, in the year 2009.  My dad, Bill Nicely would be pulling his hair out if he were alive today and still working in this “hellish” environment of banks, uncertainty in what has become a lawless, ruleless real estate world. “Life is definetly not fair here, Dad. But we keep on smilin’ cause there is nothing better to do.”
How I survive and most importantly SUCEED doing all these tasks, jobs and professions is sometimes very difficult.  One area can be working very well in my life when others are progressing or at a stand still, if you know what I mean. But when the sun  rises each day, no matter how many knocks hit me the day in any of my lives  I don’t mind getting up in the morning. I love my life and living. In fact, the proof in that comment is found on my night stand. I don’t own an alarm clock. I don’t need to. My worlds are extremely gratifying and exciting. There’s never a dull moment. Yes, it’s a wonderful world and it’s my lives. Come by and visit … the journey is more fun with many on board.

Christine Marek

PhoenixMarketingLimited.com/ PRNewsBroker.com/ AhwatukeeAZHomes.com

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