The Lifework of Christine Marek

August 17, 2009

My 3rd Healthy Lifestyle Class - A Good Time

Yesterday, I held my 3rd “Healthy Lifestyle” class at the Ahwatukee Ironwood Library. I was nervous as usual about getting it set up, making sure my guest speaker showed and I was most nervous that few if any would attend.

Yes, I did my job to publicize it to the media and emailed 1800 Phoenix residents. But each time I do an event I just don’t know what will occur. That’s the good and bad of events.

This time few did attend and it was the best one, yet. So go figure.

The guest speaker, Karla Hurt, owner of MoonStone Wellness also arrived an half an hour late. But her timing had actually been perfect. Plus, she brought a friend and co-worker from Moonstone, named Toney. A fascinating, long red-haired woman who with her input complimented our group.

Each fault of the class became a victory and in reflection it was the best class I’d organized in quite some time. That’s an achievement since I’ve planned and hosted a lot of special events. Hundreds to thousands of events. I’m not sure the exact amount. I stopped counting now that I’ve been in PR for over years.

I wish you had been there to see what I mean. Every minute had a purpose and everyone there was meant to be in the round circle of chairs.

The library room lights could be dimmed and it felt like an intimate and surreal gathering of strangers. Don’t get me wrong they were not strange. The all were friendly but all of us found ourselves there thrown together out of curiosity for “Optimal Health”. That theme alone makes me feel good.

As we all anticipated Karla’s arrival to advise us on meditation techniques we started talking about our nutrition interests. It all got started with me explaining why I even have the class each month and then everyone else added their opinions, strategies and tips. That’s what I was hoping would happen at the end of the class but no worries it occurred. From the early part of the class I learned about organic food vendors, social networks and shopping tricks for raw and whole foods.

My hypnotherapist who is also a Reiki Master, Brenda Lowe, surprised me by attending the class. I was so honored that she came I kept glancing at her and hoping it wasn’t a dream. Brenda has been a wonderful health consultant and life coach for me and for her to show up at my event was a great source of fun for me.

So there I was in a circle with interesting people, at my right sat Brenda and at my left was Karla, a dynamic business woman, spiritual guide and meditation advisor.

We began to talk about mediation techniques and Karla lead us through several “out of the box” (her words) examples. After each short mediation, she asked us introspective questions as to how we enjoyed the mediation. This was perfect. I was learning not only from her questions but from the answers in the group. It was just what I had planned for. Now I was wondering if it had been worthwhile for the others.

Teresa, a class attendee, pronounced her enjoyment by stating we deserved “gold stars” for attending. That made me very glad.

I’d brought some whole food, Nuplus,  and beverage samples, Calli Tea and Fortune Delight Teas, I love so much from Sunrider and gave them out as they walked out the library room doors.

Gold stars of nutrition in their hands I felt like all my effort was worthwhile.

So I’ll plan another at the library for 9.19.09. I’m not certain who will be the speaker (s). Send me suggestions if you like and SAVE the DATE.

Saturday, 9.19.09. 11:30 am to 1 pm, Ahwatukee Ironwood Library.

It will be worth it. I’m not sure how or why but if you are like me and want to spend 90 minutes on “Optimal Health” join us. I’ll be there, smiling.

Christine Marek, MBA - Signing OFF!
Phoenix Marketing Limited- PRNewsBroker
Office: 480-491-9551

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
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