The Lifework of Christine Marek

April 6, 2010

LeadZSmart Meeting occurs every Wednesday morning!

LeadZSmart Business Meeting occurs at the Ahwatukee Chamber each Wednesday!

There is a LeadZSmart Leads Group meeting every Wednesday at the Ahwatukee Chamber of Commerce located at 10235 S. 51st Street, Ste. 185, Phoenix, AZ 85044 

Meet and greet everyone at 7:30 am, then this leads meeting starts at 8 am and ends at 9 am.

We’ll have 60 seconds intros for ALL who attend at the beginning of the meeting.

 

After the introductions, there will be a 10 minute member presentation.

The meeting will also include a helpful lead referral lesson and group discussion.

For more information contact Christine Marek (info@PhoenixMarketingLtd.com)  or Judy Young (judyyounghomes@cox.net).  

Pass on the word. First Come First to Secure your Professions Seat.  Guests are welcome to visits and Ahwatukee chamber members are always welcome.

 

(END)

 

       Christine

Christine Marek, MBA  
Christine@ChristineMarek.com 

Phoenix Marketing, Ltd.
www.FirstPageOnGoogle.com  

Direct Line: 480.491.9551
Office: 480.456.4700
Fax: 480-456-5800

“Work is Love Made Visible”
_________________________
3145 E. Chandler Blvd,
Suite 110-420
Phoenix, AZ  85048

 

December 28, 2009

Christine’s First Page on Google Marketing Services

Discover how you can get on “First Page on Google” quickly.

 This is important to know because it is a MUST to be on “First page on Google” to attact new customers.

Or for that matter the first page on ANY search engine site, i.e. Bing, Yahoo, etc.

Is your website at this premium placement organically or by pay per click, neither or both? If not, consider this…

In a recent business study analyzed this November 2009, eight out of ten business owners created websites without a marketing direction or consultation.

Incredibly, the study goes on to show that website developers do not perform marketing analysis or even ask the client what specific markets they want to communicate to for lead generation purposes.

What happens in the 8 out of 10 cases is that graphic design is discussed, copy for general information is created and images are considered during the creation process.  Hours, days, weeks, months and even years are spent on these details but the sales focus is not included.

Lead generation sales tools are rarely a priority. As a matter of fact, most websigners have no clue how to get your site located on premium placements with Google or any other search engines.

The general website is made for the client to their liking and approval. The websites are not made for the prospect or the client. Is that how you created your website?

I write a song, paint a picture because I love it.  But most never know about it. This is the case of most websites. They don’t know how to find it and if they do see it, they may not like the subject for them or the right color. I made it for myself so I don’t care. Is that how you feel about your website? Or do you want the right message to market match that brings you new clients?

You may like looking at your website but do you find that you get much traffic from it? Does it bring you in qualified leads? If it’s not making sales for you then it’s not a marketing website and if you don’t want a marketing website than that’s your choice.

There are plenty of people, without a need for a business to make money. Even the richest people I know prefer to make money when they invest time and money into someting but some just do things for the shear pleasure of it. But a website???? That makes no sense.

If you want a website that brings in traffic even while you are sleeping and creates sales and profits for your business than I strongly urge you to hire an online marketing consultant that has a website development team behind them.

Make marketing your first priority in website development. Then add the pretty pictures and copy to it’s function and design.

It takes a team of technicians that knows what they are doing to create a home. You need a concrete layer, a mason, a framer, a roofer, an HVAC pro, etc… to make this home.

A website, in these modern times, is a crucially important marketing tool that you can consider your online business home. Don’t build, remodel or make improvements to it until you find a qualified marketing consultant to make that site ROCK with sales appeal.

That would be like building a home and not having a reason to live in it. What a waste that is.

Look at your website truthfully, with marketing intensive purposes.  Track the traffic and sales and make a new year’s goal to include “smart” marketing.

Being “first page on Google” is your business’s lifeline. It’s not a hobby anymore because the newspapers are going away, yellow pages are dwindling, too. Websites need to perform for sales reasons. Is yours?

Best to you!
Christine Marek
“FirstPageonGoogle.com”
p. 480-491-9551

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 23, 2009

What Makes You Newsworthy?

 

   Have you just robbed a bank or set the newest Guinness Book of Records? 

  
   This year did you receive a Pulitzer Prize for “the” greatest invention?
  
   Short of achieving these dramatic examples, what have you done that is newsworthy? And better yet, who cares?
  
When you think about, what IS making the news?
  
   These 10 essential newsworthy topics are important to remember when you want to know how to become a news magnet. Enjoy and go get those headlines!
  
   Explain how your product or service is UNIQUE.
  
   Don’t get hung up on the fact that it may be “ordinary”. That’s OK. Just make sure people understand what you have is something they’ve never quite seen before.
  
   Attach yourself to a TREND.
  
   Here’s a simple but always helpful proven example - Right now it’s summer so relate what you have to the season. That’s what the masses are thinking about so go with it.
  
   Make HOLIDAYS work for you because holidays are always, yes.. always in the news.
  
   If you can figure out how to align events, product specials, etc.,  with a holiday you will see how attention comes your way.
  
   Be the EXPERT. News producers need them all the time and the social media content also needs nice beefy, concise facts and statistics with your expertise.
  
   SPIN one news story to flow into your story. That what the news is about; it is a flow of one story to another. So when you hear that the local grocery store caught on fire you call the media and tell them how your story relates to that incident…
 
   Example- “For the neighborhoods convenience, Tim’s Grill is offering extra discounts on take out food orders and donating a percentage of the sales to the local fire department that saved lives putting out the recent fire at the Smith’s Grocery Store on 2266 E. Mulberry Lane.”
  
   Brag about your ACCOMPLISHMENTS!
  
   Don’t be shy when you receive an award, are recognized by peers, hit record sales, all these examples are attention getters and worth reporting.
  
   ANTICIPATE the news. If you know that something is going to happen in your industry before it becomes news be the one to tell others. 

   Have a favorite news personality you feed tips to on a regular basis or share this tip with all your followers online. Don’t keep the news a secret, be the first to tell as many people as possible.
 

   Go with the UNUSUAL. If you have something that is funky, not unique - there’s a difference here, then get the word out. Unusual can also be controversial.
  
   Madonna the singer/ entertainer built her career on this one principle. It’s not for everyone, but done with authenticity it works like a charm, a news magnetic squared.
  
   GOOD NEWS can have just as much a “viral” impact as bad news but so many times we don’t think its NOT news. That’s wrong, especially today.
  
   Your good news is needed. Share it and see what happens. The best part of good news is that it leads a wonderful example for others to do “good” too. Now that’s GREAT news.
  
   I bet at the beginning of time cavemen thought events were important. Do you agree? So have an event and be in the news. 
 

  

     
Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com
 
 

Please pass this information on to a friend if I can be of help.
  
I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.
  

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