The Lifework of Christine Marek

December 28, 2009

Christine’s First Page on Google Marketing Services

Discover how you can get on “First Page on Google” quickly.

 This is important to know because it is a MUST to be on “First page on Google” to attact new customers.

Or for that matter the first page on ANY search engine site, i.e. Bing, Yahoo, etc.

Is your website at this premium placement organically or by pay per click, neither or both? If not, consider this…

In a recent business study analyzed this November 2009, eight out of ten business owners created websites without a marketing direction or consultation.

Incredibly, the study goes on to show that website developers do not perform marketing analysis or even ask the client what specific markets they want to communicate to for lead generation purposes.

What happens in the 8 out of 10 cases is that graphic design is discussed, copy for general information is created and images are considered during the creation process.  Hours, days, weeks, months and even years are spent on these details but the sales focus is not included.

Lead generation sales tools are rarely a priority. As a matter of fact, most websigners have no clue how to get your site located on premium placements with Google or any other search engines.

The general website is made for the client to their liking and approval. The websites are not made for the prospect or the client. Is that how you created your website?

I write a song, paint a picture because I love it.  But most never know about it. This is the case of most websites. They don’t know how to find it and if they do see it, they may not like the subject for them or the right color. I made it for myself so I don’t care. Is that how you feel about your website? Or do you want the right message to market match that brings you new clients?

You may like looking at your website but do you find that you get much traffic from it? Does it bring you in qualified leads? If it’s not making sales for you then it’s not a marketing website and if you don’t want a marketing website than that’s your choice.

There are plenty of people, without a need for a business to make money. Even the richest people I know prefer to make money when they invest time and money into someting but some just do things for the shear pleasure of it. But a website???? That makes no sense.

If you want a website that brings in traffic even while you are sleeping and creates sales and profits for your business than I strongly urge you to hire an online marketing consultant that has a website development team behind them.

Make marketing your first priority in website development. Then add the pretty pictures and copy to it’s function and design.

It takes a team of technicians that knows what they are doing to create a home. You need a concrete layer, a mason, a framer, a roofer, an HVAC pro, etc… to make this home.

A website, in these modern times, is a crucially important marketing tool that you can consider your online business home. Don’t build, remodel or make improvements to it until you find a qualified marketing consultant to make that site ROCK with sales appeal.

That would be like building a home and not having a reason to live in it. What a waste that is.

Look at your website truthfully, with marketing intensive purposes.  Track the traffic and sales and make a new year’s goal to include “smart” marketing.

Being “first page on Google” is your business’s lifeline. It’s not a hobby anymore because the newspapers are going away, yellow pages are dwindling, too. Websites need to perform for sales reasons. Is yours?

Best to you!
Christine Marek
“FirstPageonGoogle.com”
p. 480-491-9551

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 22, 2009

Know How to Save on Pay Per Click Advertising

I sold display ads in newspapers for 15 plus years. Now I’m learning about a whole new kind of advertising that can be quickly more expensive without a payoff than any ad I’ve ever sold before. That kind of gambling advertsing tool is the Pay-Per-Click (PPC).

For those of you who don’t know what this is here’s my take on it, thanks to learning things from my partner, Dr. Ron Marek. The Pay-Per-Click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on.

   Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

   Pay per click advertising can be a VERY profitable way to increase sales and leads or they can be a HUGE waste of your money, if you don’t know what you are doing.

   One of the benefits of Google’s PPC marketing is that it’s fast – you can have a campaign up and running in less than 30 minutes.

   On the other hand, getting your site into the search engine listings with SEO (Search Engine Optimization) can take weeks or even months depending on the level of competition.

   If you understand how to manage a pay per click campaign, you can have immediate feedback and determine the return on your investment.

   You can see exactly how much money you’re spending, what your potential customers are doing online, and how many sales you’ve made.

   If you compare that with advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never knew who saw your ad!

   One of the biggest challenges with PPC is to figure out what keywords or search terms to use to drive relevant traffic to your website.

   How do you know what search terms your prospects are using?

   There are several soft wares that you can use to find the best search terms or keywords.

   Once you have a set of keywords, then you can test them quickly and easily with a PPC campaign.

   Pay per click advertising HAS to be a part of every business owners’ Internet advertising strategy.

    Unfortunately, managing even a small PPC campaign can be extremely time consuming and requires very specialized knowledge and experience.

    Here are several problems that the novice advertiser runs into.

   Google’s has many ’secret rules’ that makes PPC a very treacherous environment – Google doesn’t make it easy to advertise on their search engine.

   There are lots of unwritten rules for how Google likes campaigns to be set up and run.

   These rules have a direct impact on how much you’ll have to pay for your ‘Per Click’ advertising.

   If you do not understand how to use the right keywords with a properly structured landing page, the your campaign is doomed to be unprofitable and could cost your thousands of dollars.

   Some of these rules are:

  • Keyword grouping
  • Quality score
  • Ad relevancy
  • Click through rate management
  • Bid pricing
  • And many more…

  “5 Deadly Mistakes That KILL Your Google PPC …”

   Keyword grouping - If you currently have 10-30 keywords, then you should most likely be expanding that to 1,000-3,000.

   It’s THAT big of a difference when you know how to access to the right tools and strategies.

   Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only half the visitors to your site that you should be.

   Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

   Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.

   Sending visitors to your home page – There are probably many different types of prospects for your products and services, you should NEVER send them all to a generic home page.

   As part of your PPC campaign it is best if you have a special landing page for each specific product or service the you provide in conjunction with your targeted keywords.

   Google will in turn reward you by improving your ad ranking while charging you SIGNIFICANTLY less money when a prospect clicks on your ad.

   Many time you can literally save 80-90% off the regular per click fee, when you everything works in unison.

   I just finished writing a small (5 page) Special Report that shows you my “Top 10 Pay-Per-Click Tips” for spending less (a lot less) on your Google PPC while increasing your visitor traffic up to 300%.

   To get your FREE copy via email, simply send me a message or  DrRon@DrRonMarek.com  and I’ll instantly send it to you.

   Or you can call us at 480-456-4700 and we’ll mail it to you via snail mail.

Sincerely,

Christine Marek/ Bushido Marketing


Landing Pages Mega Affordable: They can be leased!

You wont’ believe what my partner, Ron Marek, just figured out. It happened just a few days ago.

We love lead generation and we have been working on perfecting Landing Pages.  

Well, I have some fantastic news for you. (more on that in a minute)

While talking to some of our valuable clients and prospects we kept hearing the same thing,

“Yes, I want a landing page …”
“I know I need a landing page …”

BUT … (and there always is a BUT), they’d say, “I can’t afford to pay $1,997.00 or more. I just don’t have it in my budget.”

So, I put on my thinking cap on last night and came up with the PERFECT solution to this problem.

You see being found on the Internet is CRITICAL to your business’s survival.

So, here is what Ron has come up with to help you out.

We will give you a FREE semi-custom Landing Page, complete with an Opt-in tool and an Autoresponder that automatically delivers your messages to your prospects.

You get all of that when you lease your Landing Page for just $97.00/mo.

Please contact us for all of the details. You must hurry though, because we can only so so much this week and will take on 5 new clients this week.

If you are the slightest bit interested in getting more steaming-hot leads for your business let us know. Then call me at 480-456-4700 RIGHT NOW while it still fresh in your mind and before the last slot is taken.

You can now get the total lead capture package for just $97/mo. Incredible!

Call me right away at 480-456-4700 or check us out on www.BushidoMarketing.com .

Happy to bring more business to YOU!

Christine Marek

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