The Lifework of Christine Marek

July 28, 2009

Easily Set Up Your Own PR Campaign

This year business has been slower for my manufacturer client, Sal, so when I asked him to consider bumping the sales up by using PR tools he told he didn’t have that marketing priority in his budget right now.

Yes, this statement came from the man who I know as a shameless promoter. He loves PR, he even saw how well it had worked for him in the past, but times had changed and many bills were beckoning him to pay them first.

The one extra thing he had with sales slower was time. So I customized a “Do It Yourself” EZ PR Planner for Sal and his company. This way they could affordably get back to publicizing his products.

An EZ PR Planner helps you to do it yourselves quickly and efficiently. It’s not brain surgery to do your own publicity. What you need to do is start with a PLAN.

Next choose some special PR tools and a great deal of persistent attention to achieve a desirable end result which is  media attention that ultimately funnel into consumer sales!

To do this yourself your EZ PR “Yourself” Planner needs to include the following;
- Customized Current Media Contact list- per region/city
- Key Editorial Calendars – ten to shoot for
- @ 5-10 media pitches and 2 - 4 press releases to use
- A 12 month media plan with an electronic link for instructions.

Then stick with the timeline by making so many contacts a day, week or month. Not too many just steady contacts and updates. This is the same contact strategy need to be doing with your current/past clients and prospects.

Another “Do IT Yourself” PR Tool is Article and Blog Writing.

A press release goes to traditional media contacts.

Now with Article Writing and Blogs you can reach your potential consumer with your own social media outlets.

Take out the pen and get started with these two new publicity tools. But remember to use the following;

  • Write compelling, emotionally-charged headlines.
  • Break up the text with short paragraphs and white space.
  • Use Subheadings to keep the readers interest.
  • Check your content for errors. Your errors will reflect your business so proof your writing.
  • End your articles with a call to action. What’s the point if you don’t make an offer?

Whether it’s an interesting article or a thought-provoking blog, your pen and information can be helpful and self-promoting. It just takes a little time and if things are slow then take advantage of some “Do It Yourself” Power.

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. CLICK HERE to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551
Email: info@prnewsbroker.com or http://www.Twitter.com/PRNewsBroker
Please pass this information on to a friend if I can be of help.

***I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 23, 2009

What Makes You Newsworthy?

 

   Have you just robbed a bank or set the newest Guinness Book of Records? 

  
   This year did you receive a Pulitzer Prize for “the” greatest invention?
  
   Short of achieving these dramatic examples, what have you done that is newsworthy? And better yet, who cares?
  
When you think about, what IS making the news?
  
   These 10 essential newsworthy topics are important to remember when you want to know how to become a news magnet. Enjoy and go get those headlines!
  
   Explain how your product or service is UNIQUE.
  
   Don’t get hung up on the fact that it may be “ordinary”. That’s OK. Just make sure people understand what you have is something they’ve never quite seen before.
  
   Attach yourself to a TREND.
  
   Here’s a simple but always helpful proven example - Right now it’s summer so relate what you have to the season. That’s what the masses are thinking about so go with it.
  
   Make HOLIDAYS work for you because holidays are always, yes.. always in the news.
  
   If you can figure out how to align events, product specials, etc.,  with a holiday you will see how attention comes your way.
  
   Be the EXPERT. News producers need them all the time and the social media content also needs nice beefy, concise facts and statistics with your expertise.
  
   SPIN one news story to flow into your story. That what the news is about; it is a flow of one story to another. So when you hear that the local grocery store caught on fire you call the media and tell them how your story relates to that incident…
 
   Example- “For the neighborhoods convenience, Tim’s Grill is offering extra discounts on take out food orders and donating a percentage of the sales to the local fire department that saved lives putting out the recent fire at the Smith’s Grocery Store on 2266 E. Mulberry Lane.”
  
   Brag about your ACCOMPLISHMENTS!
  
   Don’t be shy when you receive an award, are recognized by peers, hit record sales, all these examples are attention getters and worth reporting.
  
   ANTICIPATE the news. If you know that something is going to happen in your industry before it becomes news be the one to tell others. 

   Have a favorite news personality you feed tips to on a regular basis or share this tip with all your followers online. Don’t keep the news a secret, be the first to tell as many people as possible.
 

   Go with the UNUSUAL. If you have something that is funky, not unique - there’s a difference here, then get the word out. Unusual can also be controversial.
  
   Madonna the singer/ entertainer built her career on this one principle. It’s not for everyone, but done with authenticity it works like a charm, a news magnetic squared.
  
   GOOD NEWS can have just as much a “viral” impact as bad news but so many times we don’t think its NOT news. That’s wrong, especially today.
  
   Your good news is needed. Share it and see what happens. The best part of good news is that it leads a wonderful example for others to do “good” too. Now that’s GREAT news.
  
   I bet at the beginning of time cavemen thought events were important. Do you agree? So have an event and be in the news. 
 

  

     
Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com
 
 

Please pass this information on to a friend if I can be of help.
  
I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.
  

Create a Class and See Who Comes

I love experts of all kinds, don’t you?

There is just so many interesting topics that leave me curious and wanting to know more and I bet I’m not alone.

You probably have a list of experts you like to listen to and so do your clients and prospects.

Learning something is helpful and can be shared. This is an opportunity to empower your clients and prospects with new cutting edge information while you gain new knowledge, too.

Just last weekend I created a class for two people I work with. One is a “master” gardner” the other is a naturopathic doctor.

The education class was held at a local library, so the cost was low, $10 for two hours. Because it was held at the library the validation was high. We focused the class on nutrition, from garden to table to body.

A few weeks before the class I sent out invites to the local media, more invitations went out to my peers in the area and a geographic email database was sent out by Dr. Ron (Marek).

People did come. Nice people, grateful for the information shared. The class was PACKED.

The gardner had leads, the naturopathic doctor added new clients to her business and since I hosted the event I also generated new leads as well.

Not only did we all gain leads, but we had our name in the media for free several times before the event. Total strangers, who had never heard about us before, are now familiar with what we do and so our service branding begins.

Now, over my 15+ years of public relations I have created and held hundreds of classes like this. I’ve never regretted one.

It has always produced win-win results and it doesn’t cost much to do.

Just remember to do it with authenticity. You’re doing this because you want to share VALUABLE information with your attendees.

And don’t forget to follow-up with anyone who comes to the class.

Have you been thinking about using ”class” marketing to generate more easy sales?

If you need help putting it together let me know. I know you can do this and make us all a little more informed. Thank goodness for experts!

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SPECIAL OFFER
Get a FREE, No Obligation Publicity Consultation ($297.00 value) with Christine to uncover your or your company’s hidden PR Positioning. *** CLICK HERE *** to download the FREE Consultation Certificate. Due to time constraints Christine only accepts 3 consultations per week. Get yours in TODAY, before they are all gone again.
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Christine Marek, MBA - Signing OFF!
Office: 480-491-9551

Email: christine@christinemarek.com

http://www.Twitter.com/PRNewsBroker

www.BushidoMarketing.com

Please pass this information on to a friend if I can be of help.

I provide a 25% referral reward to YOU as my way of saying “THANK YOU”.

July 22, 2009

Know How to Save on Pay Per Click Advertising

I sold display ads in newspapers for 15 plus years. Now I’m learning about a whole new kind of advertising that can be quickly more expensive without a payoff than any ad I’ve ever sold before. That kind of gambling advertsing tool is the Pay-Per-Click (PPC).

For those of you who don’t know what this is here’s my take on it, thanks to learning things from my partner, Dr. Ron Marek. The Pay-Per-Click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on.

   Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

   Pay per click advertising can be a VERY profitable way to increase sales and leads or they can be a HUGE waste of your money, if you don’t know what you are doing.

   One of the benefits of Google’s PPC marketing is that it’s fast – you can have a campaign up and running in less than 30 minutes.

   On the other hand, getting your site into the search engine listings with SEO (Search Engine Optimization) can take weeks or even months depending on the level of competition.

   If you understand how to manage a pay per click campaign, you can have immediate feedback and determine the return on your investment.

   You can see exactly how much money you’re spending, what your potential customers are doing online, and how many sales you’ve made.

   If you compare that with advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never knew who saw your ad!

   One of the biggest challenges with PPC is to figure out what keywords or search terms to use to drive relevant traffic to your website.

   How do you know what search terms your prospects are using?

   There are several soft wares that you can use to find the best search terms or keywords.

   Once you have a set of keywords, then you can test them quickly and easily with a PPC campaign.

   Pay per click advertising HAS to be a part of every business owners’ Internet advertising strategy.

    Unfortunately, managing even a small PPC campaign can be extremely time consuming and requires very specialized knowledge and experience.

    Here are several problems that the novice advertiser runs into.

   Google’s has many ’secret rules’ that makes PPC a very treacherous environment – Google doesn’t make it easy to advertise on their search engine.

   There are lots of unwritten rules for how Google likes campaigns to be set up and run.

   These rules have a direct impact on how much you’ll have to pay for your ‘Per Click’ advertising.

   If you do not understand how to use the right keywords with a properly structured landing page, the your campaign is doomed to be unprofitable and could cost your thousands of dollars.

   Some of these rules are:

  • Keyword grouping
  • Quality score
  • Ad relevancy
  • Click through rate management
  • Bid pricing
  • And many more…

  “5 Deadly Mistakes That KILL Your Google PPC …”

   Keyword grouping - If you currently have 10-30 keywords, then you should most likely be expanding that to 1,000-3,000.

   It’s THAT big of a difference when you know how to access to the right tools and strategies.

   Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only half the visitors to your site that you should be.

   Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

   Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.

   Sending visitors to your home page – There are probably many different types of prospects for your products and services, you should NEVER send them all to a generic home page.

   As part of your PPC campaign it is best if you have a special landing page for each specific product or service the you provide in conjunction with your targeted keywords.

   Google will in turn reward you by improving your ad ranking while charging you SIGNIFICANTLY less money when a prospect clicks on your ad.

   Many time you can literally save 80-90% off the regular per click fee, when you everything works in unison.

   I just finished writing a small (5 page) Special Report that shows you my “Top 10 Pay-Per-Click Tips” for spending less (a lot less) on your Google PPC while increasing your visitor traffic up to 300%.

   To get your FREE copy via email, simply send me a message or  DrRon@DrRonMarek.com  and I’ll instantly send it to you.

   Or you can call us at 480-456-4700 and we’ll mail it to you via snail mail.

Sincerely,

Christine Marek/ Bushido Marketing


Landing Pages Mega Affordable: They can be leased!

You wont’ believe what my partner, Ron Marek, just figured out. It happened just a few days ago.

We love lead generation and we have been working on perfecting Landing Pages.  

Well, I have some fantastic news for you. (more on that in a minute)

While talking to some of our valuable clients and prospects we kept hearing the same thing,

“Yes, I want a landing page …”
“I know I need a landing page …”

BUT … (and there always is a BUT), they’d say, “I can’t afford to pay $1,997.00 or more. I just don’t have it in my budget.”

So, I put on my thinking cap on last night and came up with the PERFECT solution to this problem.

You see being found on the Internet is CRITICAL to your business’s survival.

So, here is what Ron has come up with to help you out.

We will give you a FREE semi-custom Landing Page, complete with an Opt-in tool and an Autoresponder that automatically delivers your messages to your prospects.

You get all of that when you lease your Landing Page for just $97.00/mo.

Please contact us for all of the details. You must hurry though, because we can only so so much this week and will take on 5 new clients this week.

If you are the slightest bit interested in getting more steaming-hot leads for your business let us know. Then call me at 480-456-4700 RIGHT NOW while it still fresh in your mind and before the last slot is taken.

You can now get the total lead capture package for just $97/mo. Incredible!

Call me right away at 480-456-4700 or check us out on www.BushidoMarketing.com .

Happy to bring more business to YOU!

Christine Marek

Drink a Tea that does more than tastes Good

Filed under: Sunrider — Tags: , , , , , — christine @ 4:00 am

In my quest to be at my best I am questioning my health and seeking optimal health choices. What I drink is a choice and now I’ve found a tea that does more for me than quelch my thirst. I discovered it from my client, Andrea Polidori. It’s called Calli Tea.

Calli Tea is definitely a “good for you” tea in more ways than one.

First, how did Calli Tea receive its name?
The name comes from Camellia Sinensis or simply “tea leaves”, but the Calli Tea bag contains way more than the black and green “tea leaves” which alone are helpful antioxidants and helpful.

Calli Tea contains numerous other concentrated herbs. These special herbs include Perilla leaf, Mori Bark extract, Alisma Root Extract and Imperate Root. The specific combination of these herbs was packaged in this bag to enhance the communication processes among the body’s five basic systems: immune, endocrine, digestive reparation and circulation. As you drink Calli Tea you assist your bodies’ natural purification and elimination system and support the communication process for greater balance and harmony in the body.

Calli Tea is alkaline in nature. In an alkaline environment, impurities are less likely to be absorbed into our bodies’ systems during digestion. And while Calli is neither diuretic nor a laxative , it does enhance the removal of wastes and by-products that result through normal digestion and metabolism.

Those who drink Calli Tea have reported these benefits;

• Improved mental Clarity
• Natural Slenderness
• Improved Fat Digestion
• Improved cleansing of body wastes
• Cleansing of toxic substances
• Increase in Energy
• Lowering of Blood Cholesterol Levels

Enjoy and share the gift of health with Calli Tea Today!
See my webpage www.GetWholeFoodsNutrition.com and I’ll send you a free Calli Tea sample. Why not give this gift? It’s the best and I do want to share it with others.

Best of Health to All.
Christine

July 20, 2009

My Worlds-The Lives of Christine Marek

I live my life in several different professional worlds.
I choose to take on varying  job responsibilities  mostly because I can do them very well  and partly because I am compelled to learn life  from different points of view.

First, I love truth seeking activities. For me, these kind of activities include writing, reporting and organizing special events. Thank goodness for the new creation of blogs. Now no media outlet can control me from banging out a report about someone or something.  Now I can report till my hearts content. I can also create special events that people can enjoy and learn with me about life.  I have been especially interested in health and specifically nutrition with regeneration qualities for my body. What spurred this is by taking on a new marekting client, Andrea Polidori. She introduced me to Sunrider Food. We helped Andrea attract new customers to her website and she began to give and show me how Sunrider Foods and other foods feed my body and create optimal health benefits for me and my loved ones. From this knowledge, I began the need to learn more and this led me to create the “Healthy Lifestyle” class which now occurs each month in Phoenix (Ahwatukee) and will soon be offered in Chandler, Scottsdale and Mesa.  Come and seek the truth about health and nutrtition with me each month. For updates check this blog, www.christinemarek.com or email me to get on my update list, christine@christinemarek.com

Second, I love successfully marketing my own businesses and helping others to market theirs, too. There is nothing like seeing yourself and others connect with customers effectively with our valuable products and services. So thank goodness for Phoenix Marketing Limited being a part of my life. I am the co-owner and co- founder of Phoenix Marketing Ltd. and can work with the most mind-blowing, effective marketing tools today, right now! My favorite marketing service is our premiere service, www.FirstPageOnGoogle.com Check it out! or call us at 480.456.3700.

Third, I love media relations and public relations. I’ve been a journalist since I was 16 years old and I am always intrigued with publics. Why didn’t I become a sociologist in college? I ablsolutely love showing others, as a marketing consultant, the power of promotion and publicity. It is absolutely life changing for individuals and companies and I want others to experience this with the best talent and advice available. See what I do today in Public Relations and who I’ve helped, www.PRNewsBroker.com

Fourth, my very first job at the age of 12 years old was in a real estate office. This setting, these people have never been my favorite environment but it has a home for me in many aspects several times in my professional career.  Today, I am  a second generation residential real estate agent in THE toughest real estate market EVER. I’ve accomplished multi-million dollar sales status for several years in a row and I both love and hate the business. Especially today, in the year 2009.  My dad, Bill Nicely would be pulling his hair out if he were alive today and still working in this “hellish” environment of banks, uncertainty in what has become a lawless, ruleless real estate world. “Life is definetly not fair here, Dad. But we keep on smilin’ cause there is nothing better to do.”
How I survive and most importantly SUCEED doing all these tasks, jobs and professions is sometimes very difficult.  One area can be working very well in my life when others are progressing or at a stand still, if you know what I mean. But when the sun  rises each day, no matter how many knocks hit me the day in any of my lives  I don’t mind getting up in the morning. I love my life and living. In fact, the proof in that comment is found on my night stand. I don’t own an alarm clock. I don’t need to. My worlds are extremely gratifying and exciting. There’s never a dull moment. Yes, it’s a wonderful world and it’s my lives. Come by and visit … the journey is more fun with many on board.

Christine Marek

PhoenixMarketingLimited.com/ PRNewsBroker.com/ AhwatukeeAZHomes.com

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